Mustache Mania was the campaign that truly established Pastaweesy’s local presence, keeping it relevant, humorous and - of course - iconic
Creating a currency of entertainment. It was a race against local fears to make
light of a difficult situation.
We asked our customers to use their newly acquired currency and come up with the
craziest picture ideas for a chance to win, and here is what they came up with.
We built on a figure that encompassed all that Pastaweesy stands for, by actively tapping into a local ravine of cultural references
This journey took Pastaweesy from a single shop, to a chain, to the most followed local eatery